SEO stands for Search Engine Optimatization it is all about optimaling a web site
for search engines.
Two way of doing SEO
- ON PAGE SEO :- In this include content,keywords selection , putting keywords on correct places and title to every page etc
- OFF PAGE SEO :- This includes link building increasing link popularity by submittingin open directories link exchanges etc.
1. Crawling & Indexing
2. Alogorithms
3. Fighting Spam
1.Crawling & Indexing - Search starts with the web it's made up of over 60 trillion
individual pages & it's constantly growing. crawling means we follow links from page to page we sort the pages by their content and other factors.
2. Alogorithms - Programs and formulas to devliver the best result possible.
algorithms get to work looking for clues to better understand what you mean
a) Google Instant
b) Search Method
c) Query Understanding
d) Auto complete
e) Synonyms
f) Spelling
based on these we pull relevant documents from the index google rank the results using over 200 factors.Google algorithms are constantly changing . These changes begins as ideas in the minds of our engineers. They take these ideas & run experiments analyze the results, tweak them and rum them again and again. This process is continuously run by 24x 7 all this process happens in 1/8 of second .
3) Fighting Spam - we fight spam 24 x 7 to keep your results relevant .
The majority of spam removal is automatic . we examine other questionable documents
by hand. If we find spam , we take manual actions
when we take action we attempt to notify the website owners.
